In recent years, animated explainer videos (AEV) have become increasingly popular as a tool for businesses to communicate their message. But how effective are they?
Animated explainer videos can be used in various scenarios, including introducing new products or services to the market, explaining complex concepts and processes in an engaging way, or simply conveying a company’s core values. While AEVs can be relatively simple to produce, they can also become elaborate cinematic stories.
In addition to providing an engaging platform for companies to communicate their message, AEVs can also help businesses boost conversion rates by prompting viewers to take the desired action. According to some predictions, animated explainer videos that feature a “call to action” can result in an increase of up to 20% in conversions.
AEVs also have the potential to improve search engine optimization (SEO). With the right keywords and phrases, videos can help businesses rank higher on Google searches and appear more frequently on social media. This can be a powerful way to get companies noticed by their target audience.
However, when creating an animated explainer video, keep in mind that different formats work better for different purposes. For instance, a short and simple whiteboard animation can effectively communicate the basics of a concept quickly and clearly, while more complex 3D animations may be needed to illustrate complicated systems or processes.
No matter the type of animated explainer video used, businesses must keep a consistent brand voice. One way to ensure this is by creating a storyboard before beginning the production process. This will help keep the script and visuals on-brand and help ensure that the core message of the organization is conveyed clearly and accurately.
How to Get Started with Animated Videos
Sometimes, after a long day of work, people find it easier to watch an animated explainer video than to read an article or even watch another type of video. With AEVs, businesses can take advantage of this trend and create videos that engage users more interactively.
To get started with animated explainer videos, you first need to determine the goal of the video and then create a storyboard that outlines the script and visuals for each scene. After this, you can start production by finding the right software or animator and putting together all the elements. Finally, you’ll need to promote your video with a well-crafted SEO strategy.
What if you don’t have experience in producing videos? There are a variety of resources available to help you create engaging AEVs, including online tutorials and services that offer end-to-end solutions. For example, Visual Domain is an experienced company in this field that will take the pressure off your shoulders.
Common Animated Explainer Video Mistakes
When creating an AEV, it’s important to avoid some common mistakes. One of the most frequent ones is using too much jargon or not providing enough context. To prevent this, make sure to keep your language simple and direct and provide clear explanations for any technical terms that you use.
Another mistake people often encounter when producing animated explainer videos is a lack of focus. To prevent this, try to limit the number of points you want to cover in your video and don’t feel tempted to include too much information.
Finally, make sure that the visuals match the audio track and that the visuals are not overwhelming or distracting. Keep in mind that viewers should be able to understand what is happening even without using the audio.
Why not get started with animated videos for your business today?